What is Strategy Evaluation?

The process of strategy evaluation is often overlooked in the overall strategic management process. After the flurry of activity in the initial planning stages, followed by the reality check of executing your strategy alongside business-as-usual, strategy evaluation is often neglected. When this occurs, strategies quickly become outdated and out-of-sync with the changing face of the organization.

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What is Strategy Evaluation?

The strategy evaluation process involves analyzing your strategic plan and assessing how well you’ve done against achieving the goals in your strategy. A strategy evaluation is an internal analysis tool and should be used as part of a broader strategic analysis for the organization when making decisions about your strategy.

Typically, the strategy evaluation process involves answering questions such as:

  • How much progress have we made towards our Vision?
  • Are our Strategic Focus Areas still relevant?
  • Which of our Objectives have we completed?
  • Which Objectives are no longer needed?
  • Do we have sufficient Projects to deliver incomplete Objectives?
  • Are our KPIs still effective for measuring progress towards our Objectives?
  • Where we fell short of our targets, why did this happen?